News & Updates

BRA Partners with The Ad Club to Study Boston's Communications Industry

Aug 26, 2010

The marketing communications industry in Boston is thriving and is a big contributor to the local economy. The BRA partnered with the The Ad Club, to find out exactly how much impact this industry has. The biotech, health care and education sectors that Boston is known for have traditionally held distinct advantages because they can quantify their contribution to our city and state. Approximately one year ago, the BRA and The Ad Club set a goal to quantify the size and scope of the communications industry. We needed to know how much revenue our industry brings to Greater Boston and Massachusetts, as well as the number of people this industry employs. Between the producers, directors, ad execs, designers, web developers, event planners, public affairs directors, editors, and publishers employed here, the industry is large and significant. In fact, it’s $16.3 billion dollars significant.

Click Here to Read: The Financial Impact of the Marketing & Communications Sector

Share This Article:

Subscribe to our News & Updates

*indicates required
First Name : Last Name :
Zip Code : *Email: