News & Updates

Mayor Menino Celebrates Reebok CrossFit Back Bay Ribbon Cutting

Jan 26, 2012

Today Mayor Thomas M. Menino celebrated the opening of the new Reebok CrossFit Back Bay.  The health and wellness business at 31 St. James Avenue received a $150,000 loan from the Boston Local Development Corporation (BLDC), a non profit administered by the staff of the BRA. Reebok Crossfit Back Bay is a 3,500 square foot facility with 10 full time employees that will also be offering 5 part time jobs for Boston Teens through the Mayor’s Summer Jobs program.  CrossFit is a strength and conditioning brand that combines weightlifting, sprinting, gymnastics, powerlifting, kettlebell training, plyometrics, rowing, and medicine ball training.  The programs at the gym are designed to fit into the schedule of a working professional. Health in Boston Boston is one of the healthiest cities in the US, ranked in the top 5 per capita with a gym membership, but obesity is a problem that remains.  Fifty percent of Boston’s adults are overweight or obese, as well as  one in three Boston school-aged children.  At the State of the City Mayor Menino set a goal that all Bostonians shed a collective one million pounds in 2012, and announced that funds will be allotted to childcare providers for obesity prevention and the Bounty Bucks program will be expanded. About the BLDC The BLDC provides loans of up to $150,000 for businesses in, or relocating to, the City of Boston.  BLDC loans can be used to buy new property, purchase equipment, construct additions, make lease hold improvements, or provide working capital dedicated to growing a business. There are also several targeted BLDC revolving loan funds.  Back Streets loans provide financing up to $250,000 to support Boston’s industrial and manufacturing businesses, LifeTech loans are geared to the continued growth of Boston’s biotechnology sector, and Create Boston loans support the city’s creative community providing funds up to $50,000. Recent BLDC borrowers include Seafood Specialties, a LEED certified seafood processor in the Innovation District, Imported Foods, a South Boston wholesale specialty products company serving Boston restaurants, Blue Nile Restaurant, an Ethiopian restaurant in Jamaica Plain, and Reebok Crossfit Gym in the Back Bay to help you burn off those extra calories. 2011 Boston Health Initiatives In 2011 the City worked to create more opportunities for healthy eating and active living in Boston. We increased resident gardening opportunities, reduced the availability of sugar-sweetened beverages in municipal buildings and health care institutions, partnered with Bike Share to promote safe cycling, and established thousands of new units of smoke-free housing.

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