News & Updates

BRA Website Named a 2013 Kentico Site of the Year

Mar 14, 2014

The redesigned, launched in October of 2013, was named Kentico CMS's 2013 Site of the Year in the Government and Municipal category yesterday.

The development of the site was over eighteen months in the making. The BRA collaborated closely with their web development team at Boston Interactive to create a site which would offer increased transparency, quicker access to agency information, and new opportunities for public engagement.

Kentico is a CMS, or content management system, which allows multiple users to easily update website content without prior knowledge of code or web development. By integrating a CMS into the overall web strategy, the BRA now allows staff members to regularly update content and events to keep information as fresh as possible for the public. Over 60 staff members have been trained to help keep the site updated.

Since launching the site, the BRA has seen:
  • 20% increase in website visits,
  • 33% increase in average visit duration, and
  • 29% decrease in bounce rate,
  • more stats can be found here.

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